INTRODUCING OLAPLEX Nº.0
Intensive Bond Building Treatment Kit
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WHAT IS OLAPLEX Nº. 0?
Introducing OLAPLEX Nº. 0! This BRAND NEW retail product is used prior to applying OLAPLEX Nº. 3. Acting as a booster, OLAPLEX Nº. 0 provides a deeper repair (vs. using OLAPLEX Nº. 3 alone). It rebuilds, strengthens and protects hair integrity. The Limited edition kit contains a 30mL deluxe sample of Nº. 3 Hair Perfector.
WHO IS IT FOR?
OLAPLEX Nº. 0 is designed to be used in conjunction with OLAPLEX Nº. 3 at home by your guests. We recommend your guests incorporate OLAPLEX Nº. 0 into their Nº. 3 routine for increased reparative results.
HOW DO YOU USE IT?
Instruct your guests to Apply No.0 to DRY hair, fully saturating each section. Let Nº. 0 process for 10 minutes. DO NOT RINSE. Apply No.3 Hair Perfector directly on top of hair treated with Nº. 0 and comb through to ensure proper distribution. Let process for a minimum of 10 minutes. Rinse, shampoo & condition. For best results, use No.4 Shampoo & No.5 Conditioner.
HOW OFTEN SHOULD MY GUEST USE THIS AT HOME?
We recommend to use OLAPLEX Nº. 0 and OLAPLEX Nº. 3 at home one a week to repair and protect the hair between salon visits. For more intensive repair, OLAPLEX Nº. 0 and OLAPLEX Nº. 3 can be used 2-3 times a week or as often as needed/desired.
All of your guests will benefit from the extra boost that OLAPLEX Nº. 0 provides their at home OLAPLEX Nº. 3 treatment. OLAPLEX Nº. 0 and OLAPLEX Nº. 3 should be used together at home between salon visits. Some guests that could especially benefit are:
- Guests on a corrective color journey
- Guests who use frequent heat at home
- Guests who color or lighten their hair
- Guests who color at home and only visit the salon for a haircut
- Guests with beards (apply to the beard in the same manner)
- Guests who value their hair health
- Guests who have damage due to health or other underlying conditions
Your guests may come to you with questions regarding OLAPLEX Nº. 0
We have a list of the most FAQ that you might receive to ensure you are able to answer any questions you receive.
How many treatments are in the No.0 bottle?
4-6 uses – this is approximately the same as No.3 Hair Perfector
How does No.0 compare to the professional Stand-Alone Treatment?
No.0 contains less of the active ingredient used in step one of the Stand-Alone Treatment. OLAPLEX No.0 is an at-home treatment for clients to be used with the OLAPLEX No.3 for more intense repair. The Stand Alone Treatment is a professional-strength service used only in salons.
Why is No.0 being sold separately but being asked to pair with No.3 if No.1 & No.2 is sold together?
No.0 is designed to boost the efficacy of No.3 & provide a deeper, more intense repair at home.
Will this impact my sales of OLAPLEX Nº. 3 or my in salon Stand Alone treatments?
Not at all. No.0 will actually increase No.3 sales by offering loyal clients an added boost of repair that can be used at home. The Stand Alone treatment is and always will be our strongest form of repair, and is for salon use only. We still recommend the Stand Alone treatment for those using OLAPLEX retail products at home.
Why should I sell No.0 when I can just do the Stand-Alone treatment myself?
No.0 can provide existing clients with extra care between salon visits. It allows stylists to generate more revenue & offset reduced salon capacities due to the pandemic. Salon visits can be more profitable with clients doing their “homework” prior to higher ticket services, such as color corrections and transformations. This can also be used as a booking tool for new clients to prepare the hair for future services after the initial consultation.
What is the difference between No.0 and the Stand Alone Treatment?
OLAPLEX No.0 is an at-home treatment for guests to be used with the OLAPLEX No.3 for more intensive repair. It contains less of the active ingredient than the Stand-Alone treatment. The Stand Alone Treatment is a professional-strength service used only in salons and is our strongest form of repair. We recommend your guests utilize both the at home retail products and in salon treatments for the healthiest hair!
Why is OLAPLEX offering consumers a product that’s comparable to a service reserved for stylists?
No.0 Intensive Bond Building Hair Treatment contains a higher concentration of the active ingredient than No.3, but less than the Stand-Alone treatment. The two products work together as a two-part at-home system. OLAPLEX No.0 can be sold to clients who are in need of more intense repair at home in between salon visits while still utilizing the in salon treatments. This is a great opportunity to have your client do some homework before their appointment & maximize your time during their next chemical services.