In a California garage in 2014, two chemists discovered a single ingredient that revolutionized the haircare industry.
The ingredient that changed it all
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
The future of OLAPLEX innovation.
Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building."
Our OLAPLEX Ambassadors
Celebrity colorists Tracey Cunningham, Chad Kenyon, Bianca Hillier, Justin Anderson, Guy Tang, Christin Brown, Chrissy Rasmussen, Samantha Cusick, Jimmy Paul and Laurent Philippon proudly represent OLAPLEX as Brand Ambassadors.
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